B2B Lead Generation on LinkedIn vs Meta Ads for Consultancies
July 20, 2026
7 min read
By Ecom Uddokta Team
B2B consultancies and enterprise service providers in India often debate whether to run ads on LinkedIn or Meta (Facebook/Instagram). Here is how to allocate your budget effectively.
1. Cost-Per-Lead Comparison
LinkedIn B2B leads can cost anywhere from ₹1,500 to ₹4,000 per lead. Meta Ads can deliver the exact same B2B decision-makers (CEOs, Founders, Directors) at ₹200 to ₹500 per lead when using refined job title and behavior overlays.
2. Multi-Touch Retargeting Strategy
Capture initial B2B intent on LinkedIn or Google Search, then retarget those corporate prospects on Instagram with video client testimonials and case study PDFs.
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